Designing Spaces to Create Great Experiences

Posted on December 12, 2018

By Andy Cohen

A Gensler study quantifies that the right design can result in great experiences, which in turn are great for business.

Today, the goal of every project that forward-thinking architects design is to give people positive experiences. Clients in every sector, including commercial real estate, are struggling to keep up with the dramatidec evolution of how people work, live and shop today – and those who aren’t are sacrificing business performance. To better understand – and to quantify – the link between design and delivery of a great experience, Gensler developed the Gensler Experience Index, a first-of-its-kind mixed-methods research approach to create a holistic Experience Framework for understanding experience and quantifying the effect of design on that experience.

The Gensler Experience Index is the result of a rigorous investigation that combined qualitative ethnographic research with quantitative research to identify the design factors that are most important in creating exceptionally great spaces and places. After several years, five roundtables, 60+ hours of one-on-one ethnographic observations and a survey of more than 4,000 consumers, the Gensler Experience Index  quantifies and brings greater depth to what many in the design industry already knew instinctively – that great design is an important component of great experiences.

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