A 1950s-Era Mall Turned Inside Out

Originally published in the Fall 2022 Issue of NAIOP's Development Magazine by Patrick Finucan, Sam Bennett, and David Kitchens.

To compete with the rise of e-commerce, traditional shopping malls are evolving to stay relevant and offer experiences that can’t be found online. Recognizing the central location of most malls, more owners are executing major redevelopments of these aging monoliths, transforming them into compelling, destination-worthy mixed-use environments that reflect the needs and wants of the communities they serve. 

One example of this redevelopment strategy in action is the recent renovation of Ballston Quarter, a formerly enclosed shopping mall in Arlington, Virginia, a few miles outside of Washington, D.C.

Over the past 70 years, the site where Ballston Quarter is located has gone through several iterations. From the rise of parking garages to the advent of experiential retail, this regional mall has lived through generations of retail revolutions and undergone two renovations to ensure its continued relevance. 

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