A Younger Customer Base Supports Self-storage Sector’s Strong Growth
Originally published on May 17, 2024, for Francis Chantree for NAIOP.
The self-storage industry stepped up to the plate during recent challenging years, again proving its resilience to real estate investors. With rising housing prices, shrinking living spaces, and changing lifestyle trends, it continues to offer a lower-cost way to get extra space for keeping all other types of possessions.
A recent StorageCafe survey found that about a fifth of Americans (18%) are currently renting storage space and an additional 14% plan to do so in the future. This ongoing engagement is boosted by the widening of the industry’s customer base during recent years, with more businesses and different types of people now discovering the service’s advantages. These clients include younger renters, more vehicle owners, and greater numbers in regions experiencing growing populations.