Using Big Data to Curate Personalized Experiences

Posted on December 18, 2018

By Brielle Scott

If you’re familiar with the movie Moneyball (based on a nonfiction book of the same name), you know that in the film, the Oakland Athletics general manager and assistant manager take a unique approach to building their baseball team within the constraints of their limited budget. Instead of relying on the more subjective information often used by their competitors, like the way a certain player runs or wears their uniform, the two used a sophisticated analysis of multiple empirical data sets to track players’ in-game activity and statistics to guide their decisions.

At CRE.Converge 2018 in Washington, D.C., Brookfield’s Global Head of Corporate Development/Executive Vice President Kevin Danehy likened the Athletics’ evidence-based approach to the way building owners and operators could leverage big data.

“Collecting data is all about taking information and breaking it down so that it’s effective in helping us make business decisions,” said John Schwab, partner at Wipfli LLP, who moderated the panel. He introduced Donna Salvatore, CEO of Megalytics, Inc., and asked her about the data that is available now to help developers make business decisions.

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